VR, which stands for Virtual Reality, is the platform to experience virtual worlds that truly immerses one in 3D environments. Creating a VR experience needs a specific requirement; that is, the audience is wholly absorbed in the story or environment where they are not distracted by reality. Whereas, companies are boosting productivity with Augmented Reality (AR). It has also become a favored approach by many industries. Within AR, a user can experience and interact with the models placed in their real-world environment. Below listed are the various examples of both the technologies.
Well-executed examples:
The applications of VR are, in general, expanding to many other fields and businesses. VR can serve as a means of problem-solving for visualizing a variety of data. Enables a viewer to explore various possibilities to find answers by placing the viewers amid the data in question. VR visualization has expanding applications for science, education, and engineering. It allows for designs to be viewed, tested, and proven in a virtual environment before they are physically constructed.
UPS: United Parcel Service, a provider of global supply chain management solutions, delivers packages in over 220 countries and territories. UPS uses HTC Vive VR headsets to help drivers spot potential hazards when ‘driving’ down a virtual road. It’s a training exercise that previously involved a touchscreen, but it sent the message that the drivers were allowed to take their hands off the wheel. VR-based general safety/ hazard awareness training is certainly a reason for companies to be excited about using VR as a training tool that reduces injuries and illnesses.
Looking ahead, enterprise usage will most likely drive the AR market in the short term. AR Headsets are being used to help guide staff through complicated tasks like fixing a particular piece of machinery or guide a medical student with surgical procedures is already a standard use case for AR. Many of the fortune 500 companies and MNCs have high stakes in the future of AR. Microsoft proved to be a great example of using augmented reality for the United States military personnel training.
Microsoft: In 2018, Microsoft won a contract with the US Army worth $480 million. The company will be providing about 100,000 AR sets for military personnel training in situations like live combat. The device is meant to be no heavier than 1.5 pounds and also compatible with existing military helmets. It will be a head-worn device allowing soldiers to precisely track weapons. It will also let soldiers see the simulated fire from their real weapons while offering training with weapons, like Javelin missile systems, in a completely simulated environment.
How will this technology enhance future applications:
Businesses can take advantage of virtual reality and augmented reality as a marketing tool, where consumers can test-drive their products. This opens the door to having multiple products available that interact with each other, stimulating their value to the consumer in the real world. For example, Ikea Place uses AR allowing its users to see how the furniture will look and feel in their space before buying products.
Ikea Place: The company has built the application with not only excellent user experience but also providing real value, as it allows users to see how new furniture would fit their actual environment. It is as simple as choosing a piece of furniture, positioning it at the location, twisting and turning as needed, and dropping. The value for application is great because the experience is incredible, allows users to visualize the product in their environment, and also it creates demand for products that are being visualized.
On the other hand, the automobile industry is one of the leaders in using VR technology. In the VR environment, buyers can take a look at any model they wish, they may customize the car model, walk around it, and step into the driver seat. Similar to Ikea Place, Audi also lets its customers test-drive their products but this time using VR technology.
Audi: The brand has been rolling out a new VR system with Oculus Rift. This technology enables shoppers to customize the ideal configuration of the model they want and view the car inside and out from a first-person perspective. This system helps avoid any misconception the consumer might have and makes the buying procedure simple for the dealers.
One clear area is that both technologies are changing how businesses design, market, and deliver services and products. The above examples illustrate how either technology can work in training employees or even testing products before purchasing them. Work with experts to understand whether VR or AR will be beneficial for your organization. Achieve desired results with our customized Virtual Reality and Augmented Reality solutions that will help add exceptional value to your business and satisfy your potential customers’ needs.
